Signature Frames

Signature Frames is a Chennai-based startup specializing in wedding and corporate event photography. Renowned for their creative storytelling and premium quality, the company offers customized photography solutions tailored for both personal milestones and professional brand experiences. As a growing business in a highly competitive space, Signature Frames blends artistic vision with technical precision to deliver memorable visual content that resonates with clients.

About the Client

Before my Role

Signature Frames had great creative work, but no digital structure. There was no clear marketing strategy, no lead funnel, and little visibility online. Everything—from social media to performance tracking—needed to be built from the ground up.

As a Digital Marketing Specialist, I led the end-to-end digital marketing and operations function for over a year, helping shape the company’s growth during its early stages. As the sole marketing lead, I managed both strategy and execution, working closely with the founders and creative teams to align business goals with digital performance.

My Role

Key contributions

Developed a scalable marketing funnel to drive consistent, high-quality leads
Managed paid campaigns across Meta and Google Ads, reducing CPL and improving ROI
Built internal reporting systems using Meta Ads Manager, Google Analytics, and spreadsheets
Defined content pillars, planned editorial calendars, and collaborated on brand storytelling
Oversaw client communication workflows, lead handoff, and campaign timelines
Took ownership of vendor coordination, project planning, and internal team updates

Built the brand’s first digital marketing ecosystem — integrated paid media, analytics, and content strategies to drive measurable growth
Reduced cost-per-lead by 35% — achieved through strategic A/B testing and refined audience targeting
Created monthly performance dashboards — enabled the team to make informed, data-backed decisions
Increased Instagram engagement by 60% by aligning content strategy with audience preferences and behavior
Streamlined the inquiry-to-booking workflow, resulting in improved lead conversion rates
Established a steady pipeline of qualified leads for both wedding and corporate event photography services
Ran high-performing Meta ad campaigns — using focused targeting, seasonal offers, and creative optimization

Highlights & Results