Social Grandpa

Social Grandpa is a Chennai-based digital marketing agency that began as a four-member startup and quickly expanded into a multi-client, multi-location operation. Serving brands across South India, the agency offers tailored marketing solutions spanning social media, paid advertising, content strategy, and analytics.

When I joined, the agency was in its early growth phase. During my tenure, it expanded from 0 to 14+ active clients. I personally worked with and on 6 key brands, managing and executing digital strategies across various sectors on both project-based and ongoing engagements.

About the Client

Clients Handiled

Ecstasy Creatives is a digital freelance agency launched during the COVID-19 period to connect local freelancers with clients across South India. Over a 4-month collaboration, I worked closely with their founding team to develop a content-rich website, shape their brand voice, and create a steady stream of social media content tailored to both freelancers and clients. We successfully delivered a fully developed website with blog integration, along with consistent, high-quality content that helped them onboard their initial client base and grow their presence.

Tools & Skills
Web Copy | Blog Content | Social Media | Brand Strategy | Content Planning

Strategic Work by Brand

Smiley Media is a Chennai-based wedding photography studio focused on candid and traditional shoots. I worked with them for 9 months, helping the brand establish a consistent and engaging social media presence while running targeted Meta ad campaigns. Through focused content planning and lead optimization, we achieved a steady average of 4 client projects per month and significantly improved lead quality. The client was consistently satisfied with the results and the streamlined growth across digital platforms.

Tools & Skills:
Meta Ads | Social Media | Lead Funnel | Campaigns | Creative Strategy

S Drive is an automotive car service company focused on delivering reliable maintenance and repair services. I worked with them to set up and manage Google Ads campaigns aimed at generating consistent inbound leads. The focus was on location-based targeting, keyword optimization, and ad copy testing. Over time, we achieved a steady flow of qualified leads, improving both the volume and relevance of customer inquiries.

Tools & Skills
Google Ads | Lead Generation | Keyword Targeting | Ad Copywriting | Campaign Optimization

Ahaana is a niche photography brand founded by the same team behind Smiley Media, with a focus exclusively on newborn and baby photography. I supported the brand with social media management and Meta ads, helping to build a warm, family-friendly digital presence and attract local leads. Over the course of our work, we established consistent brand storytelling, improved lead quality, and supported regular project bookings.

Tools & Skills
Meta Ads | Social Media | Lead Generation | Campaign Planning | Visual Content Strategy

Scooby’s is a unique pet café that brings people and their pets together in a cozy, pet-friendly environment. Along with a curated café menu, they offer pet products and accessories in-store. I worked with them on branding and social media management, helping to define their visual identity and create engaging content that reflected their playful and welcoming vibe. The goal was to build awareness and community engagement, and we successfully established a distinct brand presence across platforms.

Tools & Skills
Branding | Social Media | Content Strategy | Visual Planning | Community Engagement

Sadguru Hospital is a multi-specialty healthcare facility based in Odisha, aiming to establish its online presence from the ground up. I worked with the team to launch and manage all their key social media platforms while building a content strategy tailored to healthcare audiences. In addition, I handled ongoing ad campaigns to increase local visibility and patient inquiries. This initiative helped the hospital lay the foundation for a strong, informative, and consistent digital footprint.

Tools & Skills
Social Media Setup | Meta Ads | Content Creation | Healthcare Marketing | Local Targeting

Brand Mascots is a South India-based advertising agency specializing in regional retail campaigns. During my engagement, I worked closely with the founder to build and enhance their personal brand on LinkedIn, focusing on thought leadership, brand positioning, and consistent content strategy. The goal was to reflect the agency’s creative expertise and industry insights through the founder’s professional presence.

Tools & Skills
LinkedIn Strategy | Personal Branding

Meta Ads | Google Ads | Instagram | Facebook | LinkedIn | Content Strategy | Campaign Management | Social Media Planning | A/B Testing | Lead Generation | Performance Reporting | Creative Direction | Client Communication | Brand Positioning | Blog Writing | Website Planning

Skills & Tools: